Before you go out and buy one of those Trademark for Dummies book and learn how to register a trademark yourself here are a few things to consider. Your trademark is going to be one of the most valuable business assets. If you fail to do it correctly, you can put your registration at risk.
How fast and early you register your trademark is legally very important. Especially if someone is infringing upon your trademark. The guy with the earlier registration date is going to have a superior position in the lawsuit.
You better know the differences between a service mark and trademark. The trademark office has lawyers that reviews your trademark applications. If changes are needed, these tutorial books aren’t going to be able to help you file responses to the examining attorneys objections.
The application require that you select classes that your mark belongs under and if you pick the wrong class, it can render your trademark worthless. This can also happen if you pick the right class but the description is too limited.
If you seek to register a logo, for example, you better describe it correctly and so now you get the picture. Trademark registration is not a easy thing to do. Especially if you have never done it before. You are better off finding a good trademark attorney in Los Angeles who has experience to get it done right.